We've been carrying this new flavor via our retailers and it has become a best seller!! We originally created this flavor in honor of the Vineyard Race, held at the Stamford Yacht Club in Stamford Connecticut. The race has a long and honorable tradition, and boats race from the club to Martha's Vineyard in MA and back on Labor Day weekend each year. We combine real,tangy cranberry,fresh lime, and premium vodka, to create the classic drink you may already be familiar with. It reminds of us sitting on the veranda at sunset at the yacht club and enjoying the racing!